3 tips to help you promote your school at a fair (competition)

Richard Cutmore, Director of TFH Gazebos gives his best advice to promote your school at a fair.

Here at QA Education we are also hosting a comptition to win a tablecloth to promote your school, find out more below.

Whether you’re there for a school, college or university, attending a fair can help you recruit new students for the next academic year. But with so many other groups in attendance, how can you make yourself stand out from the crowd? Here, I’ll share with you my three top tips on how to promote your school at a fair.

Decorate your standtips on how to promote your school

When attending any sort of exposition, whether it’s a trade show or a school fair, the biggest mistake people make is not decorating their pitch. You want people to notice you and recognise your school as they walk by, as this will make them more likely to approach and speak to you.

Decorate your pitch with your school colours and logo, including tablecloths, pop-up signs, banners, bunting and even a gazebo. This will make your stand instantly recognisable, and you’ll be showing potential students that you have pride in your institution.

Use technology

The best way to reach out and promote yourself to young people these days is by making full use of the technology they use in their daily lives. This includes adding video and photo elements to your stand to show off your school grounds to potential students.

You could also make use of social media. These platforms can be a great way to reach out to students and parents, but they’re also useful for advertising. In the run up to the fair, post about your attendance and generate a buzz. Make sure you tell students where they can find you if they’re interested in speaking to you. You could also use these platforms to invite people to an open day.

Give away freebies

Everyone loves a freebie, and they’re an effective marketing strategy when it comes to fairs and expositions. Give away items that will be useful for students to use in their everyday school life. For example, you could give out pens, pencils, rulers and erasers with your school logo and colours on them. This way, they’re still going to be reminded of your school well after the fair has finished.

Follow the tips in this guide and you'll be able to stand out from the crowd when you promote your school at a fair.

If you’ve got a school fair coming up, you could be in with the chance of winning a tablecloth printed with your school logo — perfect for decorating your pitch with! Click here to enter!


***The administrator of this competition is QA Education Magazine ("administrator"). By participating in the competition, each Entrant unconditionally accepts and agrees to comply with and abide by these Official Rules and the decisions of Administrator, which shall be final and binding in all respects. Administrator is responsible for the collection, submission or processing of Entries and the overall administration of the competition. Entrants should look solely to Administrator with any questions, comments or problems related to the Competition. Administrator may be reached by email at socialmedia@euromediaal.com during the Promotion Period. 
* This giveaway will close at 12.00am, 2nd October 2019.
* The prize is a Customised Fitted Printed Tablecloth! The prize is non-transferable, non-refundable. There is no cash alternative.
* Open to UK residents aged 18 or over, excluding employees of the Administrator, the sponsor, their families and anyone else professionally connected with this promotion. 
* There is one compulsory entry which requests that to enter the competition you answer a question based on the Hive Hub and Smart plug. Additional entries are available. 
* The prize winner will be asked to provide their email address so that contact can be made to arrange prize delivery, and their name and county be published in the next issue of the magazine  
* By entering the competition, you grant the Administrator permission to add your details to the mailing list, share your email address and any other personally identifiable information with the other competition Entities for the purpose of administration and prize fulfillment, including use in a publicly available Winners list.
* Entries will only be accepted as instructed and any entrant that does not complete the qualifying requirements will be disqualified 
*  The winners will be chosen using the random entry selector built into the widget.
* The winners will be informed by email within 5 days of the closing date, and must respond within 5 days to claim their prize. If there is no response within the 5 days and new winner will be drawn at random.
*This prize draw is governed by English law and the courts of England shall have exclusive jurisdiction over any dispute arising in connection with it.