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CLOSED – WIN A Bundle Of BIC Gel-Ocity® Quick Dry Pens

BIC LAUNCHES NEW GEL-OCITY® QUICK DRY PEN IN THE GELS AND ROLLERS MARKET

Major new product development set to reinvigorate the category sales

Leading stationery manufacturer BIC has announced the launch of an ultra-fast drying gel pen in the stationery category. The BIC® Gel-ocity® Quick Dry range is expected to drive retailers’ sales and reinvigorate growth in the second largest writing instruments category.

BIC has committed substantial advertising budget to supporting the new range’s Follow the Flow campaign, which will see Mac Lethal – a rapper who holds a world record for rapping 1,000 words in 2 minutes – going head-to-head with the BIC® Gel-ocity®. The bold shift in advertising style from the stationery leader will a be complemented with extensive TV, Social Media, Digital, PR, influencer and sampling activity which will see 100,000 pens distributed across the country throughout the 2019 Back to School Sales Period.

 The Quick Dry version of the BIC® Gel-ocity® gel ink pen brings much-needed innovation to the category with its new range of features, including:

  • A full-grip barrel to aid handling and writing comfort.BIC Gel-Ocity® Quick Dry Pens
  • A retractable 0.7mm medium-point tip.
  • Ultra-fast drying ink that won’t drip, leak, smear or smudge.
  • 13 classic and vibrant writing colours; blue, black, red, green, purple, turquoise, pink, orange, light orange, lime green, light purple, dark pink and sea green.

Joanna Hollins, Head of Marketing and Category Management at BIC, said: “Being the second largest writing instruments category, we see enormous opportunity in Gels and Rollers and are extremely proud to be launching a product which will shake up the market with genuine innovation.

“The investment we’ve made developing the Gel-ocity® Quick Dry range, as well as the financial commitment to support its launch highlight the potential we see in this category. We believe Gel-ocity® will provide consumers everywhere with the opportunity to experience writing in a new, but comfortingly familiar way as BIC continues to honour the tradition of providing high-quality, affordable products.”

The Gel-ocity® range will be available in pack sizes of 3, 6 and 13. RRP from £6.49 for a pack of 3. 

Fancy winning a BIC Gel-Ocity® Quick Dry Pens Bundle? 

Simply answer the following question: 

What pack sizes do the Gel-ocity® range come in? 

CLICK TO ENTER

 

 

*The administrator of this competition is the QA Education Magazine (“administrator”). By participating in the competition, each Entrant unconditionally accepts and agrees to comply with and abide by these Official Rules and the decisions of Administrator, which shall be final and binding in all respects. Administrator is responsible for the collection, submission or processing of Entries and the overall administration of the competition. Entrants should look solely to Administrator with any questions, comments or problems related to the Competition. Administrator may be reached by email at socialmedia@euromediaal.com during the Promotion Period. 
* This giveaway will close at 12.00am, 18th October 2019.
* The prize is to win a BIC Gel-Ocity® Quick Dry Pens Bundle. The prize is non-transferable, non-refundable. There is no cash alternative.
* Open to UK residents aged 18 or over, excluding employees of the Administrator, the sponsor, their families and anyone else professionally connected with this promotion. 
* There is one compulsory entry which requests that to enter the competition you answer a question based on the throw. Additional entries are available. 
* The prize winner will be asked to provide their email address so that contact can be made to arrange prize delivery, and their name and county be published in the next issue of the magazine  
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* Entries will only be accepted as instructed and any entrant that does not complete the qualifying requirements will be disqualified 
*  The winners will be chosen using the random entry selector built into the widget.
* The winners will be informed by email within 5 days of the closing date, and must respond within 5 days to claim their prize. If there is no response within the 5 days and new winner will be drawn at random.
*This prize draw is governed by English law and the courts of England shall have exclusive jurisdiction over any dispute arising in connection with it.
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